From the headline to the brand names you include, to aspects as specific as formatting, your home’s listing description can have a major impact on how quickly it sells, and for how much. These five examples demonstrate how to craft a winning description. Along with the photos, your real estate listing description is your first opportunity to tell prospective buyers about your home. And just as dim, blurry, or low-quality photos will have them moving quickly on to the next listing, a poorly-written listing description can lead them to conclude that your home isn’t the home for them. So how do you make sure that your listing description kindles interest in the right buyers? Below, well explain five general rules to follow when it’s time to draft your home’s listing description, along with examples. But if youre looking for listing description examples because you want to sell your house by owner and save on realtor fees, theres a better option you should consider first. Clever Real Estate negotiates low 1.5% listing fees with great local agents at top brands like Keller Williams, Century 21, and RE/MAX. Youll get full service from your agent (guaranteed), but still save thousands on realtor fees compared with the 3% rate agents typically charge. » SAVE: Find top local agents, get a 1.5% listing fee now! 1. Lead with a Summary For most buyers, finding a home is like speed dating. They see a whole bunch of candidates in a short period of time, with the hopes that one of them will rise above the rest. It’s not unusual for home buyers to look at dozens of homes before settling on one. Since they’ll be looking at many homes, and reading a ton creative real estate listing descriptions, you have less time than you might think to make an impression. One way to make a fast impression is to lead with a “big picture” summary of your home. Consider this real estate listing description example: A Mid-Century Modern with Park Views This three-bedroom home was built in 1956 by noted local architect Archie Techt, and boasts clean lines and vintage woodwork. Located on the border of Rock Creek Park, the double lot looks directly into heavily wooded parkland, and your neighbors on either side are screened off by trees. The headline effectively conveys the aesthetic of your home, as well as the likely location and price point, without forcing the reader to delve into details. Buyers in the market for this class of home will be hooked immediately, while buyers looking for a starter home or a fixer-upper will know to move on. By the same token, leading your real estate listing descriptions with something like “A Great Starter Home in an Up-and-Coming Neighborhood” will give you the best possible chance of catching the attention of investors and first time home buyers. As they say in journalism, don’t bury the lead.
Property Details
Listing Id :
YES10000187Build Area :
200 m2Lot Size Area :
500
Your Agent
Sumangal (Test Account) Basistha
+919748126999
sumangal@bitpastel.in